Deep Eddy Vodka

Deep Eddy Vodka significantly boosted its visibility by sponsoring “Jack Ingram’s Songwriter Series” on The Texas Music Scene for 3 years. The sponsorship included “owning” the branding of the show’s third segment, where host Ray Benson introduced Jack Ingram’s segments filmed at the Deep Eddy Vodka Distillery in Dripping Springs, TX. This integration featured artist interviews and acoustic performances, captured without a live audience to create an intimate viewer experience.

In addition to segment sponsorship, Deep Eddy Vodka supported the local music community through fundraising efforts. The Texas Music Scene organized two acoustic shows annually to benefit the Health Alliance for Austin Musicians (HAAM) and produced a “vibe segment” from these events each year. This dual strategy of media sponsorship and community engagement successfully elevated Deep Eddy Vodka’s brand profile and strengthened its connection with the local music scene.